Challenge: 
Vauxhall, a 122-year-old manufacturer of combustion engines, was looking to increase electric consideration and sales in a highly competitive market. The government mandated 22% of cars sold in 2024 had to be electric or manufacturers would face hefty fines. The challenge was stark: create a seismic shift in Vauxhall electric car consideration and boost electric vehicle (EV) sales.

Solution:
Through a partnership with Tesco, we created the first full-funnel commerce campaign for a car brand. The campaign tackled key barriers to EV adoption, like accessibility and charging costs. Offers included 50,000 Clubcard points with every new car purchase and a whole year of free charging at Tesco's extensive EV network.

Results: 

• Exposure to the campaign drove twice as much positive brand sentiment.
• 1 in 3 of the exposed audience were more likely to purchase a Vauxhall EV.
• Significant electric vehicle sales were directly attributable to the campaign.