The Challenge

With increased focus on bespoke media strategy, ASICS, one the leading core performance sports shoe and apparel brands, wanted to drive brand preference during the Roland Garros tennis event in key markets of UK, DE and FR, reaching new potential customers.

The Approach

The client leaned on to the custom YouTube Select tennis lineups for the 3 markets, a selection of most relevant channels to reach its target audience on the premium inventory. Custom audience lists with the terms “Tennis” and “Roland Garros” was included. Brand Lift studies were set up for each market to measure the impact on consideration.

Insights

Millions of unique users reached across the 3 markets at a frequency of 1.5.

The brand lift studies set up for Consideration saw “Best in Class” impact in all 3 markets:

- Relative lift in UK +17.67%

- DE +11.40%

- FR +12.07%