Samsung is the new official partner of Channel 4’s Sunday Brunch, presented by Tim Lovejoy and Simon Rimmer, starting 9:30am this Sunday, the 12th of March.

Samsung aims to promote its premium home appliances and Bespoke Home line-up through this new partnership with Channel 4. The sponsorship bumpers, which you can see here, will be shown during the programme breaks to show off the full range of Samsung appliances, from Dual Cook ovens to the Jet vacuum range.

The sponsorship will last for 12 months and includes product placement which will also see the whole Sunday Brunch kitchen kitted out with top of the range Samsung products, including ovens, hob, warming drawer, microwave and an American fridge freezer. The partnership will also be promoted online and instore by Samsung’s retailer partners.

Although the focus will be on domestic appliances, Sunday Brunch will also feature other Samsung goods on the show, such as their state-of-the-art Frame TV. Also part of the partnership, Samsung will be sponsoring one of the show’s regular editorial segments called ‘TV for Pets’.

Samsung’s media agency Starcom brokered the new partnership with 4Sales and Remarkable, the Sunday Brunch producers. Creative agency, Exposure, has produced the sponsorship idents.

Gino Grossi, Head of Brand Marketing for Home Appliances at Samsung Electronics Co., Ltd., says: “We’re so excited to be sponsoring such a highly regarded and popular programme. Every week, people across the nation will be tuning in to see mouth-watering meals being cooked using our Samsung Bespoke ovens, hob and Family Hub fridge freezer in the Sunday Brunch kitchen. This partnership will help Samsung build a strong proposition for consumers, creating desire for the full range of our premium appliances.”

Rupinder Downie, Sponsorship & Commercial Partnerships Leader at Channel 4 says: “This well aligned partnership extends beyond sponsorship, with Sunday Brunch showcasing Samsung’s domestic products on a weekly basis as they entertain the UK. The carefully thought-out product placement not only builds brand awareness but demonstrates the products functionality for potential customers.”

Claire Toland, Business Director at Starcom UK says: “Everyone loves Sunday Brunch. A key staple in many UK households come the end of the week. This partnership aligns Samsung with one of Channel 4’s most loved food and entertainment programmes where consumers can get inspiration for what household items they need to buy. Having such a constant and reliable presence at a crucial time of day will ensure Samsung builds that desire to buy amongst this key audience.”

Chris Holdom, Head of Commercial Partnerships at Banijay UK p/o Remarkable says: “We are thrilled to have Samsung on board with the show. Sunday Brunch is a jewel in the Banijay UK crown and lends itself perfectly to natural and impactful product placement. We are delighted to have such a premium, market leading brand partnering with us and look forward to developing an exciting and successful partnership campaign together.”

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About Samsung Electronics Co., Ltd.:

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com/uk.

About Channel 4:

Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer.

The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For 40 years, it has been a British success story, engaging generation after generation of young people.

Through a unique publisher-broadcaster model, Channel 4 commissions its content from the UK independent production sector. Working with around 300 creative companies every year, Channel 4 makes a major contribution to the local, regional and national economy, creating and supporting thousands of jobs and businesses across the country.

In 2020, Channel 4 launched its Future4 strategy to become a digital-first public service media company and to continue to deliver significant impact for UK audiences and investment into the UK creative economy.

Across its bases in London, Leeds, Manchester, Bristol and Glasgow, Channel 4 is turbocharging its efforts to find, nurture and develop talent across the UK. Through its training and development initiative 4Skills, Channel 4 is opening up opportunities in broadcasting, with a particular focus on disadvantaged young people, and addressing skills gaps across the Nations and Regions.

Channel 4 has the UK’s biggest free streaming service, All 4, plus 11 television channels including: Channel 4, E4, E4 Extra, More4, Film4, 4Seven and The Box Plus Network. Through Film4 Productions, Channel 4 also invests in British filmmakers to huge critical acclaim, producing 37 Oscar wins and 84 BAFTA wins in its history.

https://www.channel4.com/

About Remarkable:

Remarkable Factual, a Banijay UK company, is an unscripted programming powerhouse, specialising in factual entertainment, popular factual and modern features formats, as well as premium documentaries. Productions include Your Home Made Perfect (BBC & Netflix) Your Garden Made Perfect (BBC), Your Body Uncovered with Kate Garraway (BBC), long-running returners such as Animal Park (BBC) and Sunday Brunch (C4); and documentaries like the award-winning Inside Chernobyl with Ben Fogle (Five). Forthcoming productions include Design Your Dream (C4). Remarkable Factual is run by CEO Kitty Walshe. 

About Starcom:

Starcom’s mantra is to be Smarter.Faster.Braver. Their intelligence-driven model fuses media, creativity, technology and data to drive faster growth for clients. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including AXA, E.ON, Stellantis (formerly FCA), KP Snacks (Intersnack), Procter & Gamble, Puig, Samsung, Visa and more. Starcom is part of Publicis Media’s market-leading media agencies that sit within Publicis Groupe [Euronext Paris FR0000130577, CAC40].