“News brands have successfully transitioned audiences online, offering trusted environments rich with contextual and audience engagement opportunities.” As concerns around brand safety have prompted a diversion of ad spend away from news in recent years, Nick Brown, UK Publishing & Audio Commercial Director, discusses how agency support is crucial for funding news journalism. Read his full comment on VideoWeek here: https://videoweek.com/2024/11/11/how-are-agencies-funding-news-journalism/