Today, Piccadilly Circus transports us all back to 211 AD, featuring a LEGO Colosseum on the big screens with the tagline: "Finally something you can build in a day." Thrilled to have worked on this launch alongside other great partners, including our clients at Samsung Electronics UK, and as our very own UK Client Partner, Ben Dalton, put it, "what better way for these brands to connect with new audiences than to partner with an iconic film franchise such as Gladiator!".