Value-driven consumers are transforming marketing strategies in the UK, reveals research by Amazon Ads and Forrester Consulting.

In a recent article from IAB UK, Sophia Haynes explores how marketers can effectively connect with their audiences by aligning with their values and beliefs.

Our UK Head of Strategy, Dan Coleman, emphasises that leveraging high-quality, relevant data is crucial for “engaging diverse groups who have previously felt sidelined by the advertising industry.”

Read his full insights on The Drum: https://www.thedrum.com/profile/iab-uk/article/from-ethics-to-the-environment-consumers-values-are-shaping-the-future-of-marketing